Brand Activation Manager Job Vacancy in Mbalmayo, Cameroon – Beverage – Brewing

Job Description

Position:Brand Activation Manager

Company:Heineken Cameroon

Location:Mbalmayo, Cameroon

Experience:5+ years in brand management within the beverage industry

Education:Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type:Full-time

Industry:Beverage – Brewing

Department:Marketing

Salary:1,800,000 – 2,500,000 SSP per month

Vacancies:1

Company Overview

Heineken Cameroon is a leading player in the African brewing market, delivering world‑class lagers and premium beverages to consumers across the region. With a heritage spanning more than 150 years, Heineken brings a culture of innovation, sustainability, and community engagement to Cameroon. The company operates state‑of‑the‑art breweries, invests heavily in local sourcing, and supports numerous social initiatives that promote responsible drinking and economic development. As part of the global Heineken portfolio, Heineken Cameroon offers career pathways that align with international best practices while contributing to the growth of the local economy. This makes it an attractive destination for professionals seeking dynamic Cameroon Jobs and long‑term career growth.

Job Overview

The Brand Activation Manager will lead the creation and execution of integrated marketing campaigns that elevate Heineken’s brand presence in Cameroon. Reporting to the Marketing Director, you will collaborate with cross‑functional teams, agencies, and local partners to design experiential activations, digital content, and on‑ground events that resonate with diverse consumer segments. The role demands a blend of strategic thinking, creative storytelling, and data‑driven decision making to ensure each activation drives brand affinity and sales growth. For more information about our corporate culture and other career opportunities, visit Cameroon Job Search. This position is a key component of our broader effort to attract top talent and expand our market share in the competitive beverage sector.

Key Responsibilities

• Develop and implement end‑to‑end brand activation plans that align with national marketing objectives.
• Manage budgets, timelines, and vendor relationships to ensure flawless execution of events, sponsorships, and experiential initiatives.
• Collaborate with digital, social, and media teams to create cohesive multi‑channel campaigns.
• Analyze activation performance metrics and generate insights to optimize future programs.
• Lead a small team of coordinators and interns, providing mentorship and performance feedback.
• Ensure all activations comply with local regulations and Heineken’s responsible drinking policies.

Required Skills

• Strong project management and organizational abilities.
• Excellent communication and presentation skills in French and English.
• Creative mindset with a proven track record of delivering innovative brand experiences.
• Proficiency in marketing analytics tools and Microsoft Office Suite.
• Ability to work collaboratively in a fast‑paced, multicultural environment.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management or digital marketing are considered an asset.

Experience

Minimum of five years’ experience in brand activation, experiential marketing, or event management within the beverage or consumer goods industry. Prior experience with multinational brands and a solid understanding of the Cameroonian market are essential.

Salary

The compensation package ranges from 1,800,000 to 2,500,000 SSP per month, commensurate with experience and performance. The package includes performance‑based bonuses and other incentives.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for international mobility within Heineken’s global network.

Training

• Onboarding program that introduces Heineken’s brand heritage and operational standards.
• Continuous professional development through workshops, webinars, and certifications.
• Mentorship from senior marketing leaders across the region.

Working Environment

Heineken Cameroon offers a collaborative, inclusive workplace where creativity is encouraged and results are celebrated. The office in Mbalmayo provides modern facilities, flexible working arrangements, and a vibrant community of professionals dedicated to excellence.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Heineken Cameroon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, or sexual orientation. Our hiring practices reflect our dedication to fairness and respect.